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We've learned a lot over the last 10 years!

Naren Arulrajah, Dominate LAW Founder and CEO, shares Dominate LAW's (Ekwa Marketing) business principles and the lessons he learned while building the company. Take a few minutes to listen to Naren and catch a glimpse of the relationship we share with our clients!


At Dominate LAW, we maintain a two part philosophy based on service and excellence. We strive, each and every day, to live up to these great words by interpersonal genius Dale Carnegie:

"The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage. He has little competition."

As a result, we are totally dedicated to service. We never tire in our endeavor to build a company of rare individuals who unselfishly serve our clients, and each other, with an unselfish spirit.

Every member of the Dominate LAW family is dedicated to excellence in their area. Team leaders push the envelope in order to grow their team, and expand their team's knowledge. Our goal is never to achieve goals, but rather to exceed them.

Dominate LAW teams seek excellence both internally, as a company, and externally, for our clients. We aim to be the best in all areas of our business including, work-at-home, SEO and Internet Marketing, user friendly, well designed software and websites, and value to our clients.

Every Dominate LAW team member, from leadership to behind-the-scene support staff, works together to serve clients, assist each other, and attain professional excellence.


At Dominate LAW we strive to transform the lives of our clients as well as our dedicated team members. We transform the lives of our clients by helping each client with whom we partner dominate their local area in terms of Internet Marketing and Search Engine Optimization. We succeed by focusing on innovation, taking no short cuts, and building teams of experts who dedicate a significant number of hours each month for each of our clients.

We have an established set of core values, set and agreed upon, by our company's leadership team. These values, along with our ongoing commitment to innovation, continual growth, and development, are the foundation by which we transform the lives of our team members. We hire people who share our values, and provide them with a home-based, working environment where they are free to grow and prosper in accordance with our values.

Dominate LAW core values:

  •   Stick-to-it-ness in both passion and dedication.
  •   Expressed desire to learn, improve and grow as individuals and team contributors.
  •   A daily commitment to embrace and drive change.
  •   Dedication to Service. Service to our clients, and to our fellow team members.
  •   Willingness to do the right thing, and speak the truth even when it is unpleasant.
  •   Respect and support for each other. Being a strong partner in an inter-dependent environment.
  •   Taking 100% ownership, caring about the "why" as well as the "how" of every task. Never settling to merely do. Always striving to accomplish a task better than the time before.
  •   Commitment to standard ways of doing things, and to continually improving those standards.
  •   Offering every Dominate LAW staff member the opportunity to do what they love.


To help 1,000 lawyers dominate their respective markets through Internet and search engine marketing by 2015. We are committed to being, by far, the best Internet marketing firm for lawyers anywhere in the world. At the same time, our aim is to transform the lives of more than half of our staff members, in a positive way, by inspiring, supporting and sharing through our core principles and values. We are committed to being the best work-at-home company available to the countries from which we employ our staff."

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