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Infographics


29th May 2015

Don't Ignore Mobile

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15th May 2015

Commit towards Social Engagement

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5th May 2015

How do you connect with the Digital Client?

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24th April 2015

Create an Effective Referral Program for your Practice

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17th April 2015

Build a Referral Channel for your Practice

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10th April 2015

Referral marketing benefits for Legal Practices

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25th March 2015

How Call Tracking Works

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18th March 2015

5 Ways in which Call Tracking can benefit your Legal Practice

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11th March 2015

Digital Marketing is Changing – You Need to Keep Up

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25th February 2015

Power in Diversity – Mix up your Content

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18th February 2015

SEO has moved beyond Keywords

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11th February 2015

Content for SEO – Content Rules the Roost

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28th January 2015

Social will be as Wide and Popular as Ever!

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21st January 2015

Video Dominance will continue in 2015

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14th January 2015

Marketing Data will provide deeper understanding of Target Audiences

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7th January 2015

Content Marketing will continue its Rise in Prominence

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10th December, 2014

Online Advertising

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03rd December, 2014

Social Sells

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26th November, 2014

Content Marketing

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19th November, 2014

SEO and Search

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30th October, 2014

Content Marketing for Legal Practices – Engage and Influence your Audience

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09th October, 2014

Social Continues to Expand Exponentially

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2nd October, 2014

Cloud Is Here To Stay

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September 23, 2014

Diverse and Versatile Mobile Technology on Legal Marketing

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August 19, 2014

Hash Tags – Mistakes Your Legal Practice Can Do Without

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July 22, 2014

LinkedIn and Inbound Marketing



July 09, 2014

Linkedin Marketing for Attorneys

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June 24 , 2014

3 ways Google+ can boost your Legal Practice Visibility

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June 06 , 2014

Apps in Mobile Marketing

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May 30 , 2014

Planning Your Mobile Marketing Strategy - What You Need To Keep In Mind


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May 28 , 2014

Why "Mobile" Is Critical To Attorney Marketing


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May 22 , 2014

Dominate the Mobile Landscape


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April 02 , 2014

Videos in Visual Marketing – How Lawyers can Benefit

Video marketing can help attorneys improve engagement with potential clients in more ways than one. As we migrate to an increasingly visually digitized environment, visual-based content, videos in particular, can deliver greater client engagement value and help in creating a deeper emotional connecting between your clients and your legal practice brand.

Video is King - Here is why
  1. 90% of the information received by the brain is visual-based
  2. 40% of viewers respond better to visual-based content as opposed to text-based content
  3. Posts with visual items generate 94% more visits
  4. Videos deliver a 41% higher click-through rate in search results compared to text pages
  5. YouTube is the second largest search engine after Google; videos are becoming increasingly relevant in search queries
  6. An average viewer watches approximately 32.2 videos per month
  7. 45.4% of Internet users watch a minimum of one video over the Internet each month
  8. 80% of viewers will remember a video ad that they watched online
  9. 46% viewers take some action after viewing a video advertisement
Use Visual Storytelling to Connect with Clients

Visual marketing offers attorneys with excellent opportunities to reach out to and engage with potential clients. Here are 3 easy and fun ways for legal practices to use visual storytelling in their content marketing strategies.

Deliver a unique brand experience

Potential clients want reasons to choose your legal practice over other; they want to know the story behind your legal practice or any other element that makes your legal practice unique. Create a story, history, or theme which will help them understand you mission and your inspirations.

Share your Stories

Videos can be used to tell a great story; heartwarming stories, community services and events, inspirational stories, can help potential clients connect emotionally with your legal practice.

Complex Legal Text Vs Visual Information

Often attorneys labor over delivering complex legal information to clients. Think of creative ways in which you can convey important and relevant legal information via videos in a way which makes it more real and tangible for clients to understand.

Summary

A number of studies and market research indicate that visual content is not only more popular, but it provides a higher click ratio, improved client engagement, and growth potential.


March 19 , 2014

Digital Marketing Statistics for 2014 - Is your Legal Practice Ready?


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March 06 , 2014

Is Content Curation a part of your Legal Marketing Strategy?

Content curation is used by 87% of marketers as an effective technique for establishing themselves as a one-stop-shop for relevant information. Let's tackle the obvious question first – what exactly is content curation? Simply put, content curation involves taking large amounts of information, arranging it into logical chunks of information, and then presenting that information in an engaging and easy-to-understand manner. The average online visitor is not happy with just one view or perspective; he seeks expertise from a variety of different quarters. Content curation allows you to deliver on this requirement by supplementing your own created content with curated content from different sources such as industry experts and guest bloggers.

Why you should Include Content Curation within your Legal Marketing strategy?

A vast majority of marketers today leverage the marketing reach and visitor engagement potential of content curation to build a reputation as a thought leader, to enhance lead nurturing, and to bring down their content development costs.

Optimize your Content Generation with Quality-based Relevant Content

The most effective content marketing strategies should be an ideal blend of content created by you and curated content. Content curators can publish enough content for their own content marketing campaigns by identifying, categorizing, annotating, and subsequently sharing the best content on their topic.

Improve Client Engagement

The Internet is a sea of information; millions blogs and online sites with vast variety of information. However, clients seek information that is verified, quality-based, accurate, and highly relevant. As a curator of content, you can provide your clients a comprehensive offering of created content and curated content that addresses their diverse queries.

Improve SEO via Interactions with other Content Creators

There are other content curators and publishers out there who are looking for ways to boost traffic to their site, improving their search engine ranking, keeping their audience engaged, and also monetizing their traffic via either subscription or advertising revenue. When you prominently indicate a particular source for a given content piece, include clear links back to the authors of the content, you are attributing the content providers. Obviously, when you link to original content from third parties', there is every chance that they will link back to you; this is one of the ways in which your SEO gets a big boost.


February 19 , 2014

5 Ways You Can Integrate Social Search into Your Legal Marketing Strategy


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February 05 , 2014

Short Videos Are Wildly Popular Over Social Media - Is There A Lesson To Be Learned?

shortvideos There is no denying the selling potential of video. Internet video is in fact expected to take over broadcast TV by 2020. However, as opposed to long format programs, it is the short form video which has caught the imagination of the Internet video viewing crowd. "YouTubers" are increasingly demanding short form video and this is why a number of leading companies have taken to delivering their marketing messages in the short video format - brevity is definitely the art to be mastered when it comes to Internet video marketing. So can your legal practice deliver its message in 15 seconds? Can you knock of a few more and make it six?

Mobile Marketing and Short Video Approach

Potential clients are using new short-video sharing apps designed for iOS and Android devices to access information. This is why; short video format is gaining precedence as a viable tool for disseminating visual-based marketing messages over mobile. Video apps such as Vine and Instagram rule the roost in the short video domain; there is also MixBit, which allows users to shoot short videos and also allows them to edit multiple clips to produce a longer (one to two minute) video.

The Long and Short of it – Instagram or Vine

Using the short-video format legal practices can offer potential clients with a unique viewing experience; something that can be difficult to replicate using traditional longer-form videos. Take Vine's six-second videos for example - short, immediate, and faster viewing even on slower mobile connections. These videos meet three of the most in-demand requirements of the new visual-hungry generation. Instagram on the other hand decided to provide users with the option of developing slightly longer videos.
  1. The Vine Advantage - If you are looking at the creative advantage of using short form videos, the keep in mind that Vine allows you to start and stop recording for multiple shots; this means you can quickly create interesting stop-motion clips centered on your services.
  2. The Instagram Advantage - Instagram, as mentioned earlier allows you to try out the more traditional promotional videos approach. You have the advantage of longer time duration to fit in your message; this can appropriate for visual story-telling and or if you want to showcase specific services.
Potential for Increased Social Sharing

Vine and Instagram are excellent tools for social sharing. Both platforms offer immense potential for driving interesting videos to quickly go viral. A number of Vine and Instagram videos in fact do keep popping up in Twitter and Facebook feeds; viewers are far more likely to view them because they are attractive, short, and highly interesting which make them perfect for increasing client engagement.


January 15 , 2014

Google Author Markup - Protect Your Content and Build Your Legal Practice Brand


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January 01 , 2014

Are you a part of the "Yelp Lawyer Listings?" – Do's and Don'ts for Legal Practices

Launched in 2004, Yelp is expanding in importance as a leading resource for potential clients who want information about legal practices. Currently Yelp has millions of registered users who post reviews on business, products, and services; the result is that Yelp today is considered a dominant force among social review sites. Yelp for lawyers can prove to be great law firm marketing tool; it can also help you reach out to new clients.

Why Yelp is important for Legal Practices

Yelp is keen on enhancing consumer business engagement based on the fact that the way people interact with a brand is continuously evolving. Instead of having visitors simply leave a generic comment, Yelp wants visitors to provide a more personal review which will encourage a more vibrant community of visitors and subsequently help business gain new customers. The site recently announced a mobile review feature which allows users to use their mobile devices to leave a review. Yelp also added a new feature where the user's photo is matched with his review(s) in keeping with the fact that reviews with an image/photo tend to rank higher and are considered to be more authentic.

Do's and Don'ts of Yelp for Lawyers Join Yelp Today

Clients can post a review about your law firm even if you're not a Yelp lawyer. As a Yelp lawyer with a complete profile, you can check your reviews and ensure that the reviews you get are genuine and relevant. So take charge of your pages and make sure that all information featured about your law practice is correct, accurate, and updated.

Ask your Social Network Fans to leave a Yelp lawyer review

If you are active over social sites such as LinkedIn, Facebook, and Twitter, try and solicit positive reviews from your friends and followers.

Try to get Misleading/False Reviews Deleted

If you receive a negative review from a non-client notify Yelp about the false review. Once you have reported the negative false review, you can ask Yelp to remove it.

Monitor Your Reviews and use a Positive approach

Frequently monitor your reviews so you know what is being said about your legal practice. Remember the best way to deal with a negative review is to use a positive approach; be thoughtful and kind and always respond. This helps in improving audience perception and will show your legal firm in a positive light.

Don't ask for Reviews from Non-Clients

It is never a good idea to solicit reviews from people who are not on your client list even if they are a part of your personal circle. Reviews from non-clients can lead to disciplinary action so it is best to restrict your reviews to actual clients who have consulted and benefited from your legal services.

Don't get too defensive when dealing with real criticism

A lot of attorneys tend to get defensive when dealing with a negative review. Anytime you comment on a negative Yelp lawyer review, make sure your comment is constructive and contrite as opposed to being aggressive and defensive. Remember, the key is to look collected and professional even in the eye of negative criticism!

Don't react negatively to negative review(s)

Some lawyers can go great, albeit unnecessary, lengths when faced with negative criticism. Filing a defamation suit is one such extreme step; aggressively engaging with the creator of the negative review is another common mistake. In most cases, if the reviews were posted by an actual client, collecting on such a suit can be next to impossible, while aggressive arguments can only create greater chaos. You also run the chance of it getting listed in the search results for your legal practice.

December 24 , 2013

A Marketing Guide to Google Hangouts for Law Practices


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December 04 , 2013

Google+ Local for Legal Practice – Expand Your Client Base

googleplus Google+ Local can provide legal practices with a robust marketing tool delivering the combined power of local search results and customer reviews over a single platform. Google+ Local today has more than 540 million active users. Each week more than 1.5 billion photos are uploaded to Google+ Photos. Anytime a search with a local intent pops us, Google includes relevant Google+ Local pages in the search results. These results can be found typically near the top of the first search result page. This means legal practices with Google+ Local pages will be able to achieve greater visibility even among competing pages.

Connected and Converged Services

Google has been aggressive in promoting its services which are connected and converge with each other in light of the fact that social signals are playing an ever increasing role in search results; the core goal has always been to deliver search results which offer web surfers with both highly useful and relevant results to their search queries. The result has been that online businesses, webmasters, publishers and authors, can now link their content to relevant Google services and benefit from increased online exposure, higher credibility, and CTRs in search rankings.

Google+ Local and your Legal Practice

One of the most important advantages of Google+ Local search is that your legal practice Google+ Local page will not be pitted against PPC ads or websites; your legal practice Google+ Local page will appear only among other Google+ Local pages. The key to increasing your Google+ Local page ranking, as with all things related to SEO, lies in optimization.

Benefits of using Google+ page for your Legal Practice
    • Your legal practice Google+ Local page will feature a map highlighting the physical location of your practice; it will also feature your practice address, phone number, and hours of operation.
    • Legal practices can increase their online presence by using their Google+ pages to either join or start their own hangouts, to share content, and to create circles
    • Your posts will be crawled and indexed immediately
    • Google plus personal profiles enjoy a high ranking
    • Easier to segment your client base and or contacts in circles and interact with them via customized circles
    • The Google plus internal search makes it easier to find relevant content and to connect with like minded people
    • Spiders can scan 2,5k words of a Google plus page as opposed to 275 words of a Facebook page
    • Author rank is expected to correlate with rankings





November 11 , 2013

Facebook – A Potential Marketing Tool for Legal Practices

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November 5 , 2013

Social Media Marketing for Attorneys - Win New Clients Online

about-law Social media has permeated into every aspect of online and offline marketing. Sites such as Twitter, Facebook, LinkedIn and your legal blog can provide your legal practice with cost-effective and easy ways to keep in touch with clients and prospects; keep a track of what your competitors are up to; and to keep yourself updated on latest industry trends. This is why an increasing number of attorneys have taken to social media as a means of gaining much needed exposure for their legal practices while consolidating their position in the market.

Social Media Marketing Plan for your Legal Practice

It is no longer enough to maintain a great looking website with a consistent message and brand image; you need to focus on extending this across your social media profiles as well. Here are 3 steps to developing a social media marketing plan for your legal practice.

Find out what people are saying about your legal practice - Begin with a Google search for your brand name and see what comes up. Next, find out what bloggers are saying by doing a search in the Google Blog Search and repeat the same on Twitter. The results will tell you if your legal practice is visible to people; every conversation or result that comes up will provide you with an opportunity to make a difference or initiate a change to enhance your legal practice brand image.

Legal Practice Marketing is not limited to LinkedIn - Most attorneys stick to LinkedIn thinking that this it is the only social platform that will bring them the best professional opportunities. This is not necessarily true. A simple test will prove this - make a list of keywords and phrases for your services and search for these terms over different social media platforms. Needless to say, the results will surprise you as sites such as Facebook and Twitter are no longer "social" sites as a number of businesses and professionals use these sites to look for information and to market their services.

Choose a Social Media Platform - Your social media marketing success will be determined and defined by the platform you choose. Instead of jumping in head-on, it is advisable that you select one or two platforms to begin with and take it from there. Plan your approach based on your research and by taking into account the kind of social activity that your competitors are engaging in; try and find out what is working for them and see how best you can implement the same approach to work for you.

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