July 3, 2015
FACEBOOK FOR LEGAL PRACTICES – HOW TO BUILD BRAND VISIBILITY
Facebook is without doubt one of the leading and most popular social platforms today. Given its diverse audience, it is extremely likely that a vast majority of your potential clients are on Facebook. This makes it one of the most important places for legal practices to market their practice brand. Here are a few things that can help build brand recognition on this vibrant social platform.
Optimize your Facebook page
Impress with your cover photo.
Try to include a tagline on the cover photo indicating an obvious advantage of liking your page.
Optimize your “About” section with relevant keywords as Google indexes this section and also because your “About” section carries information about your brand.
Connect with your Target Audience
Interact with your audience.
Encourage them to post questions and comments on the page; provide answers that help build your expertise.
Like and comment on other business pages.
You can also like another page as your page and leave a comment on posts that you like. When you do this there is every possibility that they will be more willing to return in kind.
Plan and Execute a Content Strategy
Create and post content that is highly relevant and of value to your reading audience.
Mix and match your content posts; you can post tips, funny content, photos, links, or industry news.
Plan a posting schedule and maintain that schedule.
Use Audience Insight to Understand your Page Likes
Audience Insights is a free tool that can be accessed through Facebook Ad Manager.
You can gain insight into vital important such as age, gender, lifestyle, relationship status, social status, job titles, level of education among other such criteria.
Get Creative with Facebook Contests
Organize and host a social media contest and offer discount/coupons, tickets to events or any other useful and fun gifts.
Give your brand a boost by teaming up with a local charity to show support for a community outreach program.
Feel free to contact us on 877-249-9666 with any question you may have regarding HOW TO BUILD BRAND VISIBILITY . To learn more and review your online marketing efforts complimentarily contact us today.