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July 26, 2015



The challenge to consistently create compelling marketing messages as a way of attracting a potential and relevant client base is a major marketing goal for any brand. However, this is one of the best and most effective ways of building trust in your legal practice brand.
Digital competitiveness requires that legal practices work towards strategically defining their brand in a way which allows clients to understand what their practice stands for and the kind of value it can provide to clients. Most importantly a strong brand presence not only serves to create competitive differentiation, but it also provides your target client base with compelling reasons as to why they should come to you.

A Comprehensive Marketing Strategy can build Legal Brand Value

Creating a competitive difference as a means of building brand value can only happen when legal practices use a multi-pronged approach. Clients can come to you via a variety of channels; while some might look up your legal practice website, others might prefer searching for your practice over social platforms and on leading review sites. And if you have a happy clients, chances are you might win referral clients as well.
This is why you need to cater to your varied client base over a multitude of channels. Plan a marketing strategy keeping in mind the various traffic generating avenues. Here are five ways in which you can brand value for your legal practice.
Content marketing – when done correctly can prove to be a highly effective way of attracting leads and winning new clients for your legal practice. Focus on providing your readers with well-researched and easy-to-understand content that provides answers to their questions and addresses their concerns.
Content marketing is also a great way of building and showcasing subject matter expertise. There is no denying the fact that content marketing is a hugely effective and important aspect of brand marketing. In addition to attracting client attention, quality content can help you maintain top ranking in search engine results pages (SERPs).
Social media platforms – have become marketing hot spots for connecting with today’s digital clients. Social sites such as Facebook, LinkedIn, Google+, and Twitter are excellent platforms for building brand presence and for connecting with potential clients. The vibrant and interactive nature of social sites make them ideal places for building client relationships and for showcasing brand value.
Mobile Optimization – in light of Google’s mobile update it has become necessary for brands to ensure that their websites are mobile friendly. As the number of clients using mobile devices to access information about your legal practice website increases, the need for mobile optimization should be a top priority. The advantages and importance of adopting responsive web design cannot be stressed enough. Google after-all has made it a search priority. This by itself should be reason enough!
Client Reviews – can make or break a brand. Clients today rarely make a buying decision without visiting top review sites to find out what other people have to say about a product or service. Client reviews are vital to building and managing your legal practice online reputation. Top review sites such as Yelp are one of the first places that potential clients will visit when looking for a legal practice of their choice.
In addition to encouraging your clients to leave reviews, you also need to spend time monitoring and keeping a track of the reviews your brand receives. Deal with negative feedback immediately and in an appropriate manner. Also, make sure you always thank the clients who take have taken the time to leave good reviews about your legal practice brand.
Client testimonials – on your legal website can pave the way for winning new clients to your practice. One of the best ways of building and showcasing legal brand value is by displaying client testimonials. Although, care should be taken to ensure that the testimonials don’t appear to be doctored in any way or sound scripted.

Feel free to contact us on 877-249-9666 with any question you may have regarding MARKETING YOUR LEGAL PRACTICE BRAND. To learn more and review your online marketing efforts complimentarily contact us today.

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